Flo Low



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Graphic Designer

Art Educator
Video Artist
Installation Artist
Drag Performer
Copyeditor
Visual Artist
Podcaster
Photographer

Writer
Web Designer






Florence Low is a British-Armenian graphic designer, art educator, editor and visual artist. 

They received their FdA in Graphic Design from the Camberwell College of Arts, University of Arts London, their MA in Reception of the Classical World from University College London, and their BA in Classics from the University of Nottingham.

Florence specialises in branding, layout design and web design. Their clients include the Barbican, the Hye-Phen Collective and HyeBred Magazine. In their work, they explore public and private space in the city through the lens of queer space and the forest. 


Florence teaches weekly Zoom art classes aimed at young children, based around movements in art history, and they run a fortnightly Zoom art club.


You can email Florence at florencearlow@gmail.com, and find their instagram at @boy.florence

Wuthering Heights (2019)


About: A Kate Bush themed T-shirt campaign, created in response to a class assignment to create portraits about icons. 

Skills and processes: hand-illustration, visual theme development, photoshop, t-shirt campaign, marketing


Research and Development 


We were set a project to create a portrait of an icon for a poster and for a T-shirt; after designing a poster dedicated to Malcolm X, I chose to create an T-shirt dedicated to Kate Bush.

I was interested at first in creating a traditional portrait, and studied her videos to capture her amazing expressions along with her lyrics with paintbrush and ink. These are based on the videos for Babooshka and Wow: 


I started to expand my ideas beyond simplistic portraits however, and explored themes of isolation, wildness, passion and nature in her work. I explored British natural landscapes and ecosystems, including weeds. The words are based on “This Woman’s Work”:


I got very interested in typographic solutions, playing with her lyrics (Cloudbusting, Wow, Hounds of Love, Oh England My Lionheart), conveying the play of Wow, the Britishness of Oh England:


I was fascinated by the sense of isolation and wildness in the video for Hounds of Love, and wanted to combine this with 80s aethetics, and other iconography from her songs. I explored paper cuts, ink and tissue paper:



Her dancing and movement has always fascinated me, her expressions:




Final Design


However, it was her iconic video for her single Wuthering Heights that won me over for the final design, marrying all my favourite parts of her: her alienness and isolation, matched by the weirdness and wildness of the natural world in Britain, and her expressions and physcality. I explored this through organic shapes and patterns, by marrying paper cuts and ink:


I uploaded the design to Everpress, and marketed it through social media platforms. The campaign was successful, and I sold 11 t-shirts: