Flo Low



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Florence Low is a British-Armenian graphic designer, art educator, editor and visual artist. 

They received their FdA in Graphic Design from the Camberwell College of Arts, University of Arts London, their MA in Reception of the Classical World from University College London, and their BA in Classics from the University of Nottingham.

Florence specialises in branding, layout design and web design. Their clients include the Barbican, the Hye-Phen Collective and HyeBred Magazine. In their work, they explore public and private space in the city through the lens of queer space and the forest. 


Florence teaches weekly Zoom art classes aimed at young children, based around movements in art history, and they run a fortnightly Zoom art club.


You can email Florence at florencearlow@gmail.com, and find their instagram at @boy.florence

SHOP

Lez Book Club (2019)


About: The re-branding of the Lesbian Book Club in London to be more original inclusive as it broadens its remit.

Skills and Processes: branding; photoshop; stamping; photocopier warping.






background


In June 2019 I was asked to develop new branding for the Lesbian Book Club, as the founder wanted to expand it to other locations outside London and start hosting events. She was currently using branding taken from the bar The Book Club, and needed an original visual identity. 

She wanted consistent and professional branding to accompany this expansion. She wanted to keep it simple and memorable, and keep the orange and white colour scheme. She also wanted it to evoke the values of the Lesbian Book Club: inclusive, intellectual, queer, fun, approachable, creative, witty and globally local. To reflect its inclusivity of different genders under the ‘queer’ umbrella, she also wanted it to become the Lez Book Club. 

The original logo


research


I was very interested in exploring DIY photocopy and handwritten aesthetics like the original logo, and aesthetics of library loans, stamps and slips. 



development


I experimented through DIY techniques: handlettering, stamping, photocopier warping, to convey a sense of queered literary tradition, making space for us in books and literature, finding ourselves in these spaces. 


 

final design