Flo Low


Graphic Design
Visual Art

Florence Low is a British-Armenian graphic designer, art educator, editor and visual artist. 

They received their FdA in Graphic Design from the Camberwell College of Arts, University of Arts London, their MA in Reception of the Classical World from University College London, and their BA in Classics from the University of Nottingham.

Florence specialises in branding, layout design and web design. Their clients include the Barbican, the Hye-Phen Collective and HyeBred Magazine. In their work, they explore public and private space in the city through the lens of queer space and the forest. 

Florence teaches weekly Zoom art classes aimed at young children, based around movements in art history, and they run a fortnightly Zoom art club.

You can email Florence at florencearlow@gmail.com, and find their instagram at @boy.florence


Kusht (2021)

About: A project in progress to design the logo and branding for Kusht, a new food delivery company specialising in vegan Armenian food.

Skills: logos and branding; Illustrator.

Initial logo ideas pitched

I was commissioned to create a logo for a new food company that specialises in vegan Armenian food in London. “Kusht” in Armenian means “full”, inspired by the response to hospitable and nourishing Armenian mothers and grandmothers who insist constantly, “ker! ker!” (eat! eat!). 

I was inspired by Armenian tables, laid full to bursting with food; by fullness, warmth, Armenian hospitality, abundance, and wanted to express this through typography. I was also inspired to recreate a sense of kneading dough through type. For my final idea, I wanted to imagine what a New York-style Armenian deli branding would look like. For the colours, I chose pop, pastel versions of the colours of the Armenian flag.