Flo Low



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Florence Low is a British-Armenian graphic designer, art educator, editor and visual artist. 

They received their FdA in Graphic Design from the Camberwell College of Arts, University of Arts London, their MA in Reception of the Classical World from University College London, and their BA in Classics from the University of Nottingham.

Florence specialises in branding, layout design and web design. Their clients include the Barbican, the Hye-Phen Collective and HyeBred Magazine. In their work, they explore public and private space in the city through the lens of queer space and the forest. 


Florence teaches weekly Zoom art classes aimed at young children, based around movements in art history, and they run a fortnightly Zoom art club.


You can email Florence at florencearlow@gmail.com, and find their instagram at @boy.florence

SHOP

The Danger of a Single Story (2017)


About: A pocket-book designed with the text of Chimamanda Ngozi Adiche’s The Danger of a Single Story, with accompanying monoprinted illustrations and hand-bound.

Skills and Processes: InDesign; layout; letterpress; monoprint; bookbinding.


background


Our class was set an assignment to create a publication using the text from a TED talk of our choosing. I chose to make a pocket-book with the text of Chimamanda Ngozi Adiche’s talk The Danger of a Single Story (2009), about the damaging effects of simplistic colonial narratives of Africa and the importance of creating platforms and opportunities so non-Western cultures start to tell their own stories. 

research


I was very interested in the etymological connections between storytelling and fabric work, the ideas of ‘spinning’ and ‘weaving’ tales, and explored the Igbo traditions of weaving. I looked at the layouts of pocket-books, to understand the rules of their layout and how they could be played with and subverted to reflect themes from the talk about carving out space in the literary canon. I looked at childrens’ picture books to understand how to experiment with layout in a more playful, less serious way. My research also covered types of paper and modes of production, including methods of binding. 

development


I chose to develop illustrations to accompany the text using monoprint, to offset the playful arrangement of the text with black-and-white analogue images. I used imagery of threads to connect all the images to reflect my ideas around narrative threads. I played with using paper cut-outs to peek through / obscure following pages. 

testing


I tested a version with saddle stitch and embroidering the front, however it looked very home-made, and I decided instead to opt for perfect binding and a letterpress cover.


 

final design